Maximising revenue via mobile

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A presentation MRS CTO Dan Hartveld gave at the 2010 Retail Systems Forum, this deck discusses how retailers can take advantage of the mobile platform to increase their revenues.

Technology

Maximising Customer Experience and Revenues Through Mobile Shopping Dan Hartveld CTO, Mobile Retail Solutions Former Mobile Lead, Ocado

Mobile Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Retrevo.com March 2010

What is m-commerce? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile App Mobile Website

What does M-Commerce Provide? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons to go mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website or App? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros: Broader Reach Quick for 1-Time Access Easy to Update No 3 rd Party Approval Required Cons: Connectivity Dependent Slow & Awkward User Experience Mobile App Mobile Website

Case Study: Ocado On-The-Go ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Big Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caching ,[object Object],[object Object],[object Object],[object Object]

Immersive & Visual Browsing ,[object Object],[object Object]

Personalise ,[object Object],[object Object],[object Object]

Unique App Functions ,[object Object],[object Object],[object Object],[object Object]

Seamless Integration ,[object Object],[object Object],[object Object]

Add Mobile to Your Marketing Strategy 1. faberNovel – February 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. ABI Research, Feb 2010

Thank You ,[object Object],Presenter: Dan Hartveld [email_address] @mobileretail

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